AMY KOFINK

M A R K E T I N G & A D V E R T I S I N G
Barneys New York Campaign Project
Collaborative student project with Samantha Hylla. We were assigned a Retailer and asked to create a new concept for an ad campaign for a year. Part one is the research media information and budgets and part two is the fictional catalog we created.

Holiday 2012 campaign idea for Bergdorf Goodman to carry out from store front to inside.

Destructed background with piles of dirty and torn clothing everywhere. There would be a mannequin lit up with a beautiful dress on that was untouched.

Kit available for $40 with the purchase of any item during the month of December.

Holiday 2012 campaign idea for Bergdorf Goodman to carry out from store front to inside.
Bergdorf Goodman Holiday 2012 Campaign
Holiday promotional campaign created for Bergdorf Goodman to carry throughout the store from outside in.